Retail Mon Amour #5
Structuring enterprise sales communication through scalable design systems
Cenareo is a SaaS company specializing in digital signage solutions for enterprise organizations. As the sole in-house graphic designer within the Marketing team, I worked across marketing, sales and customer success to create communication tools supporting the entire commercial journey, from lead generation to customer expansion.
When I joined the company, sales materials were mainly created on demand, with limited consistency and few reusable resources. My role was to transform complex technical offerings into clear, structured and scalable communication assets while improving efficiency for commercial teams.
Working closely with sales representatives and the marketing team, I translated business objectives into visual narratives by defining information hierarchy, simplifying content and creating adaptable design systems. Beyond individual requests, I helped build a reusable library of sales materials that strengthened brand consistency across the company.
Scope
- Sales presentations & enterprise proposals
- Service one-pagers and sales enablement tools
- Communication assets for strategic accounts
- Marketing and event materials
- Design systems and production workflows
The communication ecosystem developed during this period became a shared resource across multiple teams, helping simplify complex solutions and support high-level commercial conversations with greater clarity and consistency.
This experience strengthened my ability to connect design with business objectives, build scalable systems and create solutions that support both internal teams and customer relationships.
Credits
Client: Cenareo
Marketing Team: Béatrice De Rivet, Marie Domat, Margot Brulard, Anah Rasoanaivo, Caroline Clermont
Year: 2025–2026
Tools: Figma, Google Slides, Illustrator, Photoshop, After Effects, Canva
Passionate Graphic Designer shaping identities and brand experiences designed for visibility and impact.
Explore selected case studies showcasing different ways I support brands through design. Otherwise, get to know me 🙂
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Retail mon Amour #5
Designing an immersive screen experience
Retail Mon Amour is Cenareo’s flagship event, bringing together retail leaders to explore the future of in-store digital signage. My role was to create a cohesive visual experience across the entire event, from stage design and motion graphics to presentations and environmental visuals.
Starting from the « Screen Power » concept, I imagined the screen as a living element rather than a simple display. Inspired by the Elyseum venue, I designed a visual identity combining geometric forms, dynamic gradients and motion to create a sense of depth, movement and immersion. I also unified four speaker presentations under the same visual language while preserving each speaker’s individuality.
Scope
- Visual identity & event logo
- Motion graphics & stage visuals
- Speaker presentation design
- Environmental graphics
- Creative coordination with production, photo and video teams
Despite tight deadlines and presentation content arriving just days before the event, the experience came together as a cohesive visual narrative. The event was well received and renewed for a sixth edition, reinforcing my interest in projects where design shapes atmosphere, storytelling and audience experience.
Credits
Client: Cenareo
Collaboration: Béatrice De Rivet, Margot Brûlard, Marie Domat, Caroline Clermont, Anah Rasoanaivo