Executing a large-scale venue identity through precise editorial advertising
MEETT commissioned Agence PGO to create a series of print advertisements promoting Toulouse’s exhibition and convention centre to both event organizers and the general public. My role was to design and adapt the campaign across multiple editorial formats while working within an established brand identity.
With little creative freedom, the challenge was to make the layouts as clear and impactful as possible through strong visual hierarchy, typography and composition. Every design had to remain consistent with the brand while adapting seamlessly to different magazine formats.
Scope
- Editorial advertising layouts
- Visual selection & composition
- Adaptation across multiple print formats
- Production-ready artwork
All layouts were approved on the first presentation and published in La Lettre M and Table Ovale. The project strengthened my ability to deliver precise, reliable design within strict brand guidelines and tight production deadlines.
Credits
Client: MEETT Toulouse
Agency: Agence PGO
Year: 2023