Amoremia
Building a distinctive Italian street-food brand from concept to launch
Amoremia is an Italian street-food restaurant based at La Friche Gourmande in Toulouse. During my first major project at Agence PGO, I developed the brand identity from the ground up, creating everything from the logo and visual system to packaging, signage and launch assets.
The goal was to create a vibrant identity that captured the freshness and generosity of Italian street food while standing out in a highly competitive environment. I chose to build the identity around bold typography and a distinctive sky blue, turning color into the brand’s strongest recognition asset across every touchpoint.
Scope
- Brand identity & logo
- Packaging, menus & signage
- Photography art direction
- Social media launch assets
The sky-blue pizza boxes quickly became a recognizable signature across Toulouse. Today, the brand is also visible around the Stadium during Toulouse FC and Stade Toulousain match days, reinforcing its presence within the local community.
Credits
Client: Amoremia
Agency: Agence PGO
Collaboration: Jade Kerbeci
Passionate Graphic Designer shaping identities and brand experiences designed for visibility and impact.
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contact@vincentfrechou.works Amoremia Cenareo Retail Mon Amour French Corner MEETT Grandvalira & Visit Andorra Village Rugby Toulouse Métropole La Nocturne Eco
Amoremia
Building a distinctive Italian street-food brand from concept to launch
Amoremia is an Italian street-food restaurant based at La Friche Gourmande in Toulouse. During my first major project at Agence PGO, I developed the brand identity from the ground up, creating everything from the logo and visual system to packaging, signage and launch assets.
The goal was to create a vibrant identity that captured the freshness and generosity of Italian street food while standing out in a highly competitive environment. I chose to build the identity around bold typography and a distinctive sky blue, turning color into the brand’s strongest recognition asset across every touchpoint.
Scope
- Brand identity & logo
- Packaging, menus & signage
- Photography art direction
- Social media launch assets
The sky-blue pizza boxes quickly became a recognizable signature across Toulouse. Today, the brand is also visible around the Stadium during Toulouse FC and Stade Toulousain match days, reinforcing its presence within the local community.
Credits
Client: Amoremia
Agency: Agence PGO
Collaboration: Jade Kerbeci