French Corner
Dual Brand System for an International Food Concept
French Corner is a fast-food concept launching in Kampala, Uganda, combining French-inspired street food with an accessible international positioning. As a freelance designer, I developed the complete brand identity from scratch, creating a system designed to support future expansion.
The main challenge was to bring two different food experiences together under one brand: French tacos and sweet crêpes. Rather than forcing them into a single visual language, I created a flexible brand architecture with two complementary identities: Monsieur Tacos and Madame Crêpe.
Each sub-brand has its own personality, mascot and visual tone, while sharing a common structure that keeps the overall ecosystem consistent. The result is a modular identity that allows each product line to stand alone or grow together under the French Corner umbrella.
Scope
- Master brand & sub-brand identities
- Brand guidelines & communication system
- Menus, signage & promotional assets
- Social media direction
- Graphic assets & iconography
This project strengthened my ability to design scalable identities, balance multiple brand personalities and create visual systems adapted to international markets.
Credits
Freelance project
Year: 2023
Tools: Illustrator, Photoshop, After Effects, Lightroom
Passionate Graphic Designer shaping identities and brand experiences designed for visibility and impact.
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ABOUT
EXPLORATIONS
contact@vincentfrechou.works Amoremia Cenareo Retail Mon Amour French Corner MEETT Grandvalira & Visit Andorra Village Rugby Toulouse Métropole La Nocturne Eco
French Corner
Dual Brand System for an International Food Concept
French Corner is a fast-food concept launching in Kampala, Uganda, combining French-inspired street food with an accessible international positioning. As a freelance designer, I developed the complete brand identity from scratch, creating a system designed to support future expansion.
The main challenge was to bring two different food experiences together under one brand: French tacos and sweet crêpes. Rather than forcing them into a single visual language, I created a flexible brand architecture with two complementary identities: Monsieur Tacos and Madame Crêpe.
Each sub-brand has its own personality, mascot and visual tone, while sharing a common structure that keeps the overall ecosystem consistent. The result is a modular identity that allows each product line to stand alone or grow together under the French Corner umbrella.
Scope
- Master brand & sub-brand identities
- Brand guidelines & communication system
- Menus, signage & promotional assets
- Social media direction
- Graphic assets & iconography
This project strengthened my ability to design scalable identities, balance multiple brand personalities and create visual systems adapted to international markets.
Credits
Freelance project
Year: 2023
Tools: Illustrator, Photoshop, After Effects, Lightroom