Designing a premium business event experience
La Nocturne Éco is a major business networking event in Toulouse, bringing together entrepreneurs, executives and local institutions for an evening combining conferences and networking. For the 2023 edition, Agence PGO aimed to elevate the event’s positioning through a more premium and structured experience.
Working alongside Creative Lead Jade Kerbeci, I contributed to both the visual identity redesign and the on-site experience, ensuring consistency between communication, spatial design and live production.
The new identity introduced a refined visual system with a stronger typographic structure, reusable graphic elements and a more premium corporate tone. I then translated this system across digital communication and the physical environment, creating a seamless experience from invitation to venue.
Scope
- Event visual identity redesign
- Social media & newsletter assets
- Motion design content
- Venue signage & visitor journey
- Live conference visual production
At Cinéma Pathé Wilson, I designed the guest experience through signage, wayfinding and digital screen content, while also managing live visual operations during the conference.
With around 600 attendees, the event successfully reinforced its new positioning. This project strengthened my ability to transform a brand identity into a complete experience, combining visual design, spatial thinking and real-time event coordination.
Credits
Client: Agence PGO
Creative collaboration: Jade Kerbeci
Year: 2023